Coors Banquet has a long, storied history dating back more than 140 years. In this campaign we wanted to tell the true stories of the brewery's founder, Adolph Coors, a 26-year-old German immigrant who set out to the frontier of America to make a product that would live up to his unrelenting standards. We also focused on the town that grew up around the brewery, Golden, CO, in the social and digital space.
Coors Light is obsessed with making and delivering the coldest, most refreshing beer to it's consumers. That's why we created the Coors Light Explorers, to showcase that Coors Light will go to the end's of the earth to deliver the world's most refreshing beer.
The biggest attraction to come to Walt Disney World in years, Pandora is a new world based on James Cameron's Avatar. With mountains that seem to defy gravity and plant life that actually glows, it's a world that is beyond belief.
While the park was still under construction, we created a launch campaign that harkened back to the attraction's movie roots and helped concept a teaser site that gave potential travelers a portal to this new world.
The holiday season is full of parties, parents, gifts and sometimes grief. Safeway wanted to highlight that they are a one-stop shop for all of your holiday entertaining needs. So we created the Safeway Holiday Cheerleaders to cheer on shoppers as they navigated their way through the season while getting everything they needed at Safeway.
To launch the second year of Redd's "Pick Different" campaign, we visited the godfather of apple-strikes-to-the-head: Sir Isaac Newton.
In addition to the TV spot we created 10 webisodes that highlight some of the other "ripe ideas" that Sir Isaac had after being hit in the head with an apple.
We also reached out to our Facebook and Twitter followers to see if they could come up with some #RipeIdeas that could rival Sir Isaac's. We rewarded the best responses with prizes, shoutouts and eternal Internet glory.
Jimmy Fallon's never-ending quest to dole out more cash hits a snag when an old nemesis returns.
The 1936 Coors Stubby Bottle returned to market after a 69 year hiatus with visually engaging letterpressed out-of-home and simple, direct TV ads.
CD-CW: Tony Pawela
What do you do when you need to advertise Coors Light's new summer innovation and that innovation is a rather lackluster SECOND vent? You advertise that the can is the most break-through beer delivery system ever created. And add lasers.
Third Shift is a beer that was born after hours, by a group of brewers who didn't go home when their day shift ended. We launched the brand with visually arresting television and OOH to capture the imagination of drinkers everywhere.
Coors Banquet is a brand of substance. A brand that sticks to it's beliefs. They've been making the Banquet beer the same way for over 140 years and see no reason in changing that anytime soon. That's something the world needs to hear about.
In 2010 I got the opportunity to ride in the Cash Cab. Will I make it out of the cab with a fist full of dollars or a heart full of shame?