David McCradden | CD-Art Director
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Redd's // #RipeIdeas

To launch the second year of Redd's "Pick Different" campaign, we visited the godfather of apple-strikes-to-the-head: Sir Isaac Newton. 

CD: Andy Holton
CW: Stephanie Wrobel
CW: Eamon Conway
AD: Erica Graham


In addition to the TV spot we created 10 webisodes that highlight some of the other "ripe ideas" that Sir Isaac had after being hit in the head with an apple. 


We also reached out to our Facebook and Twitter followers to see if they could come up with some #RipeIdeas that could rival Sir Isaac's. We then took the best fan submissions and created content based along rewarding them with prizes, shoutouts and eternal Internet glory.