Third Shift is a beer that was born after hours, by a group of brewers who didn't go home when their day shift ended. We launched the brand with visually arresting television and OOH to capture the imagination of drinkers everywhere.
CD: Jim LarmonCW: Stephanie Wrobel
We created a series of posters with the Heads of State that were used as OOH, social posts and as giveaways at tasting events.
Featured in Lurzer's Archive in December 2014.