When we needed to promote the World's Most Refreshing Can in tandem with Coors Light's summer blockbuster promotion, we sent our scientist to the movies.
What do you do when you need to advertise Coors Light's new summer innovation and that innovation is a rather lackluster SECOND vent? You advertise that the can is the most break-through beer delivery system ever created. And add lasers.
CD: Jim Larmon
CD: Jess Foster
CW: Eamon Conway
When we needed to promote the World's Most Refreshing Can in tandem with Coors Light's summer blockbuster promotion, we sent our scientist to the movies.