What do you do when you need to advertise Coors Light's new summer innovation and that innovation is a rather lackluster SECOND vent? You advertise that the can is the most break-through beer delivery system ever created. And add lasers.
CD: Jim LarmonCD: Jess FosterCW: Eamon Conway
When we needed to promote the World's Most Refreshing Can in tandem with Coors Light's summer blockbuster promotion, we sent our scientist to the movies.